Wednesday, December 17, 2014
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. Available from Amazon.
Saturday, December 13, 2014
Wednesday, December 10, 2014
Andy Prescott is the most laid-back young lawyer in Austin, Texas. Specialising in traffic law, he operates from a small room above a ramshackle tattoo parlour. He rides a trail bike and spends way too much time drinking beer in the sunshine. Ambition has never been Andy's strong point - he prefers to take it easy. That is, until one of Texas's wealthiest men walks into his office. On the spot, billionaire Russell Reeves retains Andy as his lawyer and, in exchange for some easy legal work, pays him more money than he has ever earned before. Andy's life is transformed. But nothing comes for free. Russell is a desperate man whose sole aim is to save his eight-year-old son, Zach, who is dying from leukemia. He is prepared to do anything - even if it means putting Andy's life in danger... Available from Amazon.
Saturday, December 6, 2014
Wednesday, December 3, 2014
The second of two volumes which explore the humorous side of English law, written by a former lawyer and independent MP. Whether writing about the possibility of Brigitte Bardot becoming an MP, or whether a cheque can be written on an egg, the author describes the absurdities of the legal system. Available from Amazon.
Saturday, November 29, 2014
Wednesday, November 26, 2014
Sherlock Holmes is dead. Days after Holmes and his arch-enemy Moriarty fall to their doom at the Reichenbach Falls, Pinkerton agent Frederick Chase arrives in Europe from New York. The death of Moriarty has created a poisonous vacuum which has been swiftly filled by a fiendish new criminal mastermind who has risen to take his place. Ably assisted by Inspector Athelney Jones of Scotland Yard, a devoted student of Holmes's methods of investigation and deduction, Frederick Chase must forge a path through the darkest corners of the capital to shine light on this shadowy figure, a man much feared but seldom seen, a man determined to engulf London in a tide of murder and menace. Author of the global bestseller THE HOUSE OF SILK, Anthony Horowitz once more breathes life into the world created by Arthur Conan Doyle. With pitch-perfect characterisation and breath-taking pace, Horowitz weaves a relentlessly thrilling tale which teases and delights by the turn of each page. The game is afoot... Available from Amazon.
Saturday, November 22, 2014
Wednesday, November 19, 2014
In 1982, having sold his jazz bar to devote himself to writing, Murakami began running to keep fit. A year later, he'd completed a solo course from Athens to Marathon, and now, after dozens of such races, he reflects upon the influence the sport has had on his life and on his writing. Equal parts travelogue, training log, and reminiscence, this revealing memoir covers his four-month preparation for the 2005 New York City Marathon and settings ranging from Tokyo's Jingu Gaien gardens, where he once shared the course with an Olympian, to the Charles River in Boston. By turns funny and sobering, playful and philosophical, this is a must-read for fans of this masterful yet private writer as well as for the exploding population of athletes who find similar satisfaction in distance running. Available from Amazon.